Since 2024, I have had the pleasure of working with Jong Katholiek, the national platform of the Dutch Church Province that aims to bring teenagers and young people together around Jesus Christ and His Church.
The first big project I created for Jong Katholiek was its visual identity. It was meant to look fresh, appeal to teenagers and young adults, and be easy to use both in digital environments and in materials used for events.
logo suite
The most challenging part was creating the logo. It was meant to carry a complex message while still looking clean and scalable, as a proper logo should.
The logo mark presents the idea of the Church that Don Bosco, the patron saint of youth, saw in his vision: the Eucharist and Holy Mary as the two essential pillars. The yellow strokes show how these two pillars work together, just as the Dutch bishoprics work together to build unity in the Church. Bright yellow also stands for movement, dynamism, and youth.
The primary logo consists of the logo mark and a smaller logotype beneath it. The logo mark can also be used on its own. For greater adaptability, I also created a horizontal version of the logo, as well as a more typographic variant and a simple lettermark for more subtle branding solutions.
typography & colours
Futura was chosen as both the primary and secondary font for its simple and timeless look, which fits the geometric lines of the logo.
The colour palette was composed of bright shades that work well in digital environments and create a strong personality for the brand.
instagram look
The first application of the new branding was the Instagram profile of Jong Katholiek. I created templates for both static and animated posts.
flags
Beach flags were created to brand events hosted by Jong Katholiek.
For trips that youth groups take within the Netherlands or abroad, we also created a portable flag.
Branded stationery & merchandise ideas
Some additional ideas for applying the new visual identity of Jong Katholiek.
